[PLACEHOLDER: Six trading panels became one calm screen]

Problem: [PLACEHOLDER: Traders switched between six panels to answer one question, and missed changes while they looked away.]
Approach: [PLACEHOLDER: We ordered a single screen by the decision being made, not by where the data came from.]
Outcome: [PLACEHOLDER: What is true now, with a real number only if one exists.]

[PLACEHOLDER: Start from the decision, not the data]

[PLACEHOLDER: The first section names the decision the team made and why. Write it in past tense, in plain sentences, and keep it between 80 and 150 words. Say what the client's users were trying to do, what got in their way, and what we chose to look at first. Avoid adjectives about our own work; describe what changed instead.]

[PLACEHOLDER: A second paragraph can carry the detail that a product lead would want: who was in the room, what we tested, and what we learned before drawing a single screen.]

[PLACEHOLDER: What to look at, up to 12 words]

[PLACEHOLDER: One timeline instead of six tabs]

[PLACEHOLDER: The second section describes the central design move. Explain the structure of the new screen, the trade-off it made, and the evidence that it was the right trade-off. Keep each sentence to one idea, and let the images that follow carry what words cannot.]

[PLACEHOLDER: Before and after, up to 12 words]

[PLACEHOLDER: A real person's words, up to 25 words, never invented.]

[PLACEHOLDER: Name][PLACEHOLDER: Role, Company]

[PLACEHOLDER: A system the team could keep]

[PLACEHOLDER: The last narrative section explains how the work was handed over: the components, the documentation, and how the in-house team now builds on it without us.]

[PLACEHOLDER: One component, three states, up to 12 words]

Outcome

00%: [PLACEHOLDER: What this number measures, under 10 words]
00: [PLACEHOLDER: What this number measures, under 10 words]
0x: [PLACEHOLDER: What this number measures, under 10 words]

[PLACEHOLDER: The client's own words about the result, with permission.]

[PLACEHOLDER: Name][PLACEHOLDER: Role], [PLACEHOLDER: Company]

Credits

[PLACEHOLDER: Founder name]: Lead design
[PLACEHOLDER: Collaborator name]: [PLACEHOLDER: Role]
[PLACEHOLDER: Collaborator name]: [PLACEHOLDER: Role]

Next project[PLACEHOLDER: New customers reach their first result in one session]

[PLACEHOLDER: Start from the decision, not the data]

[PLACEHOLDER: One timeline instead of six tabs]

[PLACEHOLDER: A system the team could keep]

Credits

Have a project in mind? Tell us what you're building. We reply within two working days.