[PLACEHOLDER: One idea carried from the mark to the product]
- Client
- [PLACEHOLDER: Client name]
- Year
- 2024
- Services
- Brand identity, Website design
- Role
- Brand identity
![[PLACEHOLDER: One sentence on what the hero image shows and the detail to notice.]](/_astro/16x9-b.CjZ9EJP7_6yTcP.svg)
- Problem
- [PLACEHOLDER: The company had outgrown a name and mark chosen in its first week, and nothing about it said what it now did.]
- Approach
- [PLACEHOLDER: We found one idea in how its customers described it, and built the identity around that idea.]
- Outcome
- [PLACEHOLDER: What is true now, with a real number only if one exists.]
[PLACEHOLDER: The idea was already in the customers' words]
[PLACEHOLDER: Describe where the idea came from and how we tested it before designing anything. Keep the section between 80 and 150 words.]
[PLACEHOLDER: A mark, a typeface, and a rule for color]
[PLACEHOLDER: Explain the identity system: the mark, the type, the color rule, and the voice, and how each one carries the idea.]
[PLACEHOLDER: The website as the first application]
[PLACEHOLDER: Close with how the website applied the identity first, and how the team now uses the guide without us.]